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INDEPENDENT PRODUCT DESIGNER / DESIGN LEAD

Making complex
feel simple.

I design thoughtful digital experiences for ambitious SaaS, fintech, and marketplace teams. From messy workflows to meaningful outcomes.

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Design rooted in clarity. Built for real impact.

From 0→1 concepts to operating at scale — strategy, hands-on craft and design leadership in one practice.

B2B SaaS✳FinTech✳Marketplaces✳Product Strategy✳Design Leadership
10+Years designing digital products
25+B2B and SaaS products contributed to
0→1From product discovery to shipped MVPs
THE APPROACH / 03 CHAPTERS

Design is a journey.
Make every decision count.

Scroll through the way I approach complex product challenges.

01 / DISCOVER03 / OUTCOME FROM COMPLEXITY
TO CLARITY
THE PROCESS / 01 — 03
01 / UNDERSTAND

Find the real
problem.

Understand users, operations, constraints and the commercial reality behind the interface.

02 / SIMPLIFY

Turn complexity
into clarity.

Map systems, prioritize trade-offs, and prototype interactions that make difficult workflows feel natural.

03 / VALIDATE

Design for
outcomes.

Test assumptions, learn from results, and continuously improve experiences with evidence.

01 / Selected work

Selected thinking.
Real outcomes.

A closer look at the work: the problem, the decisions, the trade-offs, and what changed.

MARKETPLACE / SNAPPFOOD
+8%Product detail views

Unexpected Patterns

SnappFood · Product discovery & conversion
FINTECH / DIGIPAY

Credit experience

Credit Score Validation

DigiPay · Trust & financial inclusion
ENTERPRISE / B2B

Service workflows

Help Desk Experience

PayamGostar · B2B support workflows
B2B / GROWTH

Conversion optimization

Lead Generation Redesign

PayamGostar · Website experience

02 / How I help

From ambiguity
to clarity.

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01 / AUDIT

UX & workflow audits

Pinpoint friction in complex journeys and prioritize meaningful improvements.

Focused, actionable recommendations
02 / DESIGN

Product design

Go from discovery and early product thinking to prototypes and thoughtful interfaces.

End-to-end product partnership
03 / LEADERSHIP

Fractional design leadership

Support growing teams with product direction, systems, and design decision-making.

Senior guidance, flexible engagement
04 / AI-ASSISTED
✳ NEW CAPABILITY

AI-assisted product design

Explore AI-enabled experiences and turn early concepts into interactive prototypes, while keeping usability, trust, and human judgment central.

AI UX concepts · rapid prototyping · human-centered flows
03 / Visual explorations

Beyond the case studies.

Selected interface explorations and visual design work from my Dribbble portfolio.

D R I B B B L E · 01Shipping order dashboard Logistics / Product systemsD R I B B B L E · 02AWS monitoring application B2B SaaS / Data visualizationD R I B B B L E · 03Email marketing analytics Dashboard / Interface craft
03 / A little about me

Good design starts with understanding the real problem.

Over the last decade, I've worked on large-scale delivery marketplaces, financial products, and enterprise platforms. Along the way, I've grown from hands-on product designer to leading design initiatives and teams.

More about me
04 / Experience

Where I've worked.

Across product teams, fintech, and international development studios.

SnappFood

Product Design Chapter Lead · Food delivery ecosystem

2022 — Present
DigiPay

Senior Product Designer · FinTech

2021 — 2022
RoundTableApps

Senior Product Designer · Sydney-based product studio

2020 — 2021
1st e-commerce Eurasia

Product Designer · B2B platforms

2014 — 2020
05 / Let's collaborate

Have a complex product challenge? Let's make it simpler.

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